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The virtue involved in helping those one loves is not “selflessness” or “sacrifice,” but integrity. Integrity is loyalty to one’s convictions and values; it is the policy of acting in accordance with one’s values, of expressing, upholding and translating them into practical reality. If a man professes to love a woman, yet his actions are indifferent, inimical or damaging to her, it is his lack of integrity that makes him immoral.

-- Ayn Rand