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Competence

It's so hard to stand on one's own record. You can fake virtue for an audience. You can't fake it in your own eyes. Your ego is your strictest judge. They run from it. They spend their lives running. It's easier to donate a few thousand to charity and think oneself noble than to base self-respect on personal standards of personal achievement. It's simple to seek substitutes for competence - such easy substitutes: love, charm, kindness, charity. But there is no substitute for competence.

-- Ayn Rand, The Fountainhead